Measured, not advertised
Are home service websites ready for AI assistants?
Mostly not. On 9 November 2026 we checked 22 national home-service brands and 7 of them exposed everything an AI assistant needs to recommend and book them. The single most common failure was not being able to say what the work costs — servpro.com and ars.com both answered the “what will this cost me” question with nothing a machine could use.
If you run a plumbing, HVAC, restoration, cleaning or pest business, that gap is the same question your customer asks on the phone. An assistant that cannot find the answer recommends somebody who published it.
Check your own business first
Free, no account, and it reads only your public homepage — the same way ChatGPT, Google and Copilot read it. You will see which trade we read you as, and exactly which facts were missing.
Run the free scanThe full result, every brand named
Each brand was checked by sending its homepage to our public audit endpoint and reading what came back. A trades business has to expose three things before an assistant can act on it: what the business does, whether it serves the customer’s address, and how to get a price or request an estimate.
| Brand | Trade | Result |
|---|---|---|
| roto-rooter.com | Plumbing & drain | Meets the bar — All 3 required capabilities found |
| mrrooter.com | Plumbing | Meets the bar — All 3 required capabilities found |
| servicemasterrestore.com | Restoration | Meets the bar — All 3 required capabilities found |
| coolray.com | HVAC | Meets the bar — All 3 required capabilities found |
| stanleysteemer.com | Carpet & upholstery | Meets the bar — All 3 required capabilities found |
| mollymaid.com | Home cleaning | Meets the bar — All 3 required capabilities found |
| bathfitter.com | Bath remodel | Meets the bar — All 3 required capabilities found |
| servpro.com | Restoration | Missing a required one — 2 of 3 — cannot state a price or take an estimate request |
| ars.com | HVAC & plumbing | Missing a required one — 2 of 3 — no price, no opening hours, no service area |
| 1800gotjunk.com | Junk removal | Missing a required one — 1 of 3 — we also misread this one as a shop, see below |
| renewalbyandersen.com | Windows | We could not identify the trade — No opening hours |
| leafguard.com | Gutters | We could not identify the trade — No opening hours, no address |
| merrymaids.com | Home cleaning | We could not identify the trade — No address |
| onehourheatandair.com | HVAC | We could not identify the trade — No price, hours, address or service area |
| orkin.com | Pest control | We could not identify the trade — Read as a general business |
| pestdefense.com | Pest control | We could not identify the trade — Read as a general business |
| twomenandatruck.com | Moving | We could not identify the trade — Read as a general business |
| trugreen.com | Lawn care | We could not identify the trade — Read as a general business |
| terminix.com | Pest control | Could not be read — Turned away our reader (bot check) |
| airexperts.com | HVAC | Could not be read — Turned away our reader (redirect refused) |
| chemdry.com | Carpet & upholstery | Could not be read — Could not be fetched |
| weedman.com | Lawn care | Could not be read — Could not be fetched |
7 passed. 3 missed at least one required capability on the trades checklist. 8 we could not identify as a trade at all. 4 could not be read. The three categories are not the same finding, so we do not add them together to make the failure look larger. We also count the unreadable ones against our own headline rather than quietly dropping them, because we cannot claim they pass.
What we could not judge, and why it matters
Eight of the brands were read as a general business rather than a trade — orkin.com, pestdefense.com, trugreen.com and twomenandatruck.com among them. That is our limitation, not necessarily theirs: it means our detector could not decide what kind of business the site is, so it could not select the right checklist, and we do not score a site we cannot place. Four more turned us away or could not be fetched at all — terminix.com served a bot challenge, airexperts.com refused the redirect.
If your own business shows up this way when you run the scan, that is worth knowing rather than alarming: it usually means the homepage does not say plainly enough what trade you are in, which is the first thing to fix anyway.
A brand we got wrong
We also misread one. 1800gotjunk.com is a junk-removal service, and our scanner classified it as a shop — so it graded it against a retail checklist instead of a trades one, and it failed six things that were never its business to provide, such as a checkout and a returns policy. A wrong classification is the most damaging bug this product can ship, because it selects the entire checklist. We publish it here, in the same run that found it, because the numbers above only mean something if we are the ones who tell you when they are wrong.
Why this is a content problem, not a technical one
The failures here are not exotic. No price. No opening hours. No service area. Every one of those is a fact the business already knows and already answers on the phone — it simply is not on the page in a form a machine can read. That is why the fix is usually small, and why a one-van contractor is competing on equal terms with a national franchise.
Common questions
Are home service websites ready for AI assistants?
Mostly not. On 9 November 2026 we checked 22 national home-service brands - plumbing, HVAC, restoration, pest control, cleaning, moving, lawn care and remodeling - against the capabilities an AI assistant needs to recommend and book a trades business. Seven of the 22 exposed everything on the list. Fifteen did not, and four could not be checked at all. The most common single failure was not being able to state a price: servpro.com and ars.com both answered the "what will it cost" question with nothing an assistant could use.
What exactly does an AI assistant need from a trades website?
Three things before it can recommend anyone: what the business does, whether they serve the customer’s address, and how to get a price or ask for an estimate. Nine of the 22 brands we measured were correctly identified as a trades or home-services business, which is what selects that three-item checklist. If a site does not answer all three, an assistant either recommends a competitor that does or tells the customer it could not find anyone suitable.
Which home service brands passed?
Of the 22 measured on 9 November 2026, seven exposed every required capability: roto-rooter.com, mrrooter.com, servicemasterrestore.com, coolray.com, stanleysteemer.com, mollymaid.com and bathfitter.com. The remaining brands either missed at least one required capability or could not be read well enough for us to judge, and we count both cases against our headline rather than hiding them.
Is a big national brand at an advantage here?
Not automatically, and our measurement does not show that. The brands that passed range from plumbing to carpet cleaning to bath remodeling, and several much larger brands failed on something as small as not publishing opening hours. What separates them is not size or budget - it is whether the plain facts a customer asks about appear on the page in a form a machine can read. That is a content decision, not a technical one, which is why a one-van contractor can do it as easily as a franchise network.
How can I check my own business?
Run our free scan. Enter your web address and it reads your public homepage the way an automated assistant does, tells you which kind of business it reads you as, lists the capabilities an assistant needs from a business like yours, and shows you exactly which ones it could not find - each with a concrete fix. Free, no account, and we only read your public homepage. If we cannot read your site we say so instead of guessing at a score.
Find out where your site stands
Free, no account, no card. We read your public homepage and tell you exactly which facts an assistant could not find — and if we cannot read your site, we say that instead of guessing.
Run the free scan